Press Room Archive
The Sentinel "Local Man Out to Replace Plastic Bottles" by Jason Scott.
Convenience comes with a price.
Brian Denton realized that three years ago and set out to make a change — not only in his own life, but also in the lives of others.
At the time, Denton, like many people, was spending nearly $20 every week on bottled water for the gym.
It was convenient.
But the single-use plastic bottles were piling up in his car and he knew he needed to find an alternative.
A book on the increasing privatization of our global water supply flipped the light switch on for Denton and he began researching ways to reduce the environmental waste of plastic bottles.
Each Monday, The Sentinel revisits a compelling person or issue covered in the past.
This week’s story looks at Project Earth H2o, a Carlisle-based company that manufacturers eco-friendly, reusable water bottles and donates a portion of the sales from every bottle to charitable causes.
The company and its founder, Brian Denton, were first profiled in The Sentinel’s Go Green section 18 months ago for trying to make a difference and provide an alternative to single use plastic water bottles.
Project Earth launched its first line of stainless steel water bottles in June 2008
Since then, Denton has upgraded the bottle. Now $2 from every “Get Pink” Breast Cancer Awareness bottle is donated to The Breast Cancer Research Foundation to drive awareness and help continue the scientific research needed to prevent and cure this deadly disease.
It also sells blue, green and silver bottles — $2 from each is donated to an environmental cause.
Eighteen months later, in the summer of 2008, he launched Project Earth H2o bottles, a product line of 20-ounce reusable and eco-friendly stainless steel bottles.
That venture, which started in the Carlisle area out of Denton’s home, has generated a lot of online buzz across the country ever since.
Project Earth H2o was recognized at the end of last year as one of the top 10 greenest businesses in StartupNation’s third annual Home-Based 100 competition.
“Winning this award really provides a great sense of validation,” he said in November about the honor. “It’s important to share that validation and this award with the growing number of people who are realizing the importance of proactive behavior.”
Also in the past year, Project Earth H2o launched its second line of stainless steel bottles — a bigger 27-ounce bottle — and partnered with charitable causes that receive $2 from every bottle sold. They had been contributing 10 percent of every bottle.
“Our goal is to provide a healthy alternative and drive awareness of why that is important,” Denton said. “People are slowly realizing that they can make a difference.”
Because of increased sales, Project Earth H2o has moved warehousing and distribution of its bottles to Baltimore.
What most Americans don’t realize is that a lot of the plastic bottles are made of PET No. 1, or polyethylene terephthalate, and polycarbonate No. 7 plastic.
Polycarbonate bottles leach a substance known as Bisphenol-A, a chemical that has been shown to have a detrimental effect on the body’s hormones.
Project Earth H2o products are 100 percent free of BPA and can be safely washed and reused over and over again.
More than 70 million single-use water bottles are sold every day in the United States alone, Denton noted. And nine out of 10 empty bottles end up in the trash.
“Bottled water is a $16 billion a year business in the U.S.,” Denton said. “Worldwide, it’s over $100 billion a year.”
And he points out that about 40 percent of all bottled water is just regular tap water.
Hoping to protect some of the world’s freshwater supply from privatization, Project Earth H2o has partnered with Nature and Culture International.
“They are a very well-run, efficient organization which spends over 90 percent of its budget directly on projects and keeps its expenses to a minimum,” said Daisy Critser, the director of charitable relations for Project Earth H2o. “NCI has been instrumental in organizing local communities and regional government authorities to declare 4.5 million acres as Amazon protected areas, an astounding figure when you think about it.”
Critser, who lives on the West Coast, said she got involved with Project Earth H2o three years ago because she wanted to help provide a safe alternative to plastic bottles.
“As the mother of two small children, I was horrified to learn of the dangers of BPA exposure,” she said. “As a resident of southern California who spends a great deal of time outdoors and at the beach, I was also becoming increasingly aware of the impact of single-use water bottles on our environment. One only needs to look at the (Great) Pacific Garbage Patch to understand the enormity of this issue.”
The Patch is the largest landfill in the world, and it floats in the middle of the ocean.
This year figures to be a crucial year for Project Earth H2o, Denton said.
At the end of last year, the product line started selling its first retail store, which is Conte’s Bicycle and Fitness Equipment in Virginia.
Denton said he is looking to sell the bottles at other stores this year.
Moving forward, he is also hoping to establish a scholarship fund at local universities for environmental education students, as well as partner with a school of higher education on a water vending machine idea.
Together with Aqua Polar, a purified water and ice systems company, Project Earth H2o would like to partner with a university to place a vending machine on campus that would tie into the school’s water line and provide filtered water for students.
“This would be a great fit for a university trying to drastically reduce plastic waste associated with bottled water,” Denton said, noting that he has been in contact with a few schools already about the proposal.
The vending machine would save the school money, he said, also planning to sell the Project Earth H2o bottles — custom designed to match school colors — at the machine and on campus.
“We want to make a difference. We are not just in it for the money,” Denton said about his grassroots company, which has less than 10 employees.
Project Earth H2o Names New Vice President of Public Relations
Feb 09, 2010 – CARLISLE, Pa. – Pennsylvania-based Project Earth H2o has named its new Vice President of Public Relations. Tiffany Morrin will now spearhead the company’s media relations efforts.
Morrin is a long time, award winning journalist. She holds a Bachelor of Arts degree from Southern Oregon University, and has worked in television newsrooms across the country for the past 15 years. Prior to her experience in broadcasting, Morrin worked in the newspaper industry. She currently owns and manages a public relations business, The Write Place PR.
“I met Project Earth H2o’s founder, Brian Denton, about a year and a half ago while working at a local TV station,” Morrin says. “At the time, I had an ongoing news segment where I invited local inventors and entrepreneurs to come into the studio and talk about their products and companies. When I received information about Brian’s eco-friendly water bottle, I thought the idea of a man from a small, central Pennsylvania town – trying to make a global difference – was fantastic.”
Project Earth H2o created a stainless steel water bottle. Denton founded the company in order to provide a safe and sustainable product that will have a positive impact on environmental and economic issues, and do something positive and constructive with the profits. All are causes in which Morrin strongly believes.
For the past year, Morrin has worked closely with a handful of startup companies, like Project Earth H2o, and has successfully helped to propel them into the mainstream media. Many of her PR partners have been featured in major newspapers and magazines across the country. They have also appeared on some of the nation’s top radio talk shows and television programs, including; The Today Show, The Tonight Show with Jay Leno, and E! Entertainment’s “Talk Soup.”
“We are thrilled to welcome Tiffany to the Project Earth H2o family,” Denton says. “Her experience, savvy creative nature, and proven ability to effectively execute the ‘art and science’ make her the ideal choice to serve as our new Vice President of Public Relations.”
“Project Earth H2o has all of the ingredients of success; a founder who wants to make a difference in the world, great supporters and believers such as myself, and a fantastic product,” Morrin says. “We are already working on a few initiatives to put the company on the map and results are starting to appear. I can’t wait to see what happens down the road.”
“2010 is going to be an exciting and challenging year for our company, and we look forward to Tiffany playing a major role in our success,” Denton says.
Project Earth H2o Announces Portion of Sales will go to Direct Relief International
January 14, 2010
CARLISLE, Pa. – Project Earth H2o is joining the financial efforts to help Haitian survivors recover from this week’s devastating 7.0 magnitude earthquake. The Carlisle-based company has announced it will donate $3 of every bottle it sells to Direct Relief International. The donation period will end on February 28, 2010.
Direct Relief International provides medicine, supplies and equipment to people affected by disasters here at home and throughout the world. The organization was established in 1948, and is not affiliated with any political group, religious belief or ethnic identity. For the past decade, Direct Relief International has been one of the nation’s top ranking non-profit organizations when it comes to efficiency, spending and accountability. Nearly 100 percent of all contributions go directly towards aid and relief program efforts.
Project Earth H2o was founded with the goal of helping to support non-profit organizations that are dedicated to making a difference. The company, which created a reusable, stainless steel water bottle, already donates $2 of every bottle sale to either an environmental charity, or to breast cancer research.
“Project Earth H2o is a company of action! Our customers are people of action and neither of us sit well on the sidelines, especially when so many lives are being affected,” Project Earth H2o Founder and CEO Brian Denton says. “This is a tragic situation. People are suffering and they need our help. We may not be able to help everyone with our donations, but our hope is to help as many as possible. Every contribution, regardless of the amount, will help save lives. Direct Response International will make sure our donations go as far as humanely possible.”
According to Direct Relief International, it is in the process of sending more than $2 million in medicine and medical supplies to Haiti. The emergency airlift will depart on Friday.
About Project Earth H2o
Project Earth H2o, which is based in Carlisle, Pennsylvania, is one of the nation’s top “greenest” award winning companies. It was founded with the goal of helping to save the environment, while helping people save their health and money. Project Earth H2o’s goal is to drive awareness to the profound negative environmental, economic and health issues related to and created by the production, transportation, and selling of single-use bottled water. We are a collective of health and environmentally savvy consumers who are making a positive difference by simply providing and purchasing safe, eco-friendly, 100 percent recyclable, high-grade, reusable stainless steel water bottles.
Pennsylvania-based Project Earth H2o has been recognized by StartupNation as a Top 10 business in its 2009 Home-Based 100 competition.
Nov 19, 2009 – CARLISLE, Pa.
Each year, StartupNation pays tribute to the outstanding unsung heroes of our economy – home-based entrepreneurs. Thousands of businesses from across the nation compete in this annual event. Project Earth H2o was chosen as one of the Top 10 “Greenest” companies in America.
According to Startupnation, many of its Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically, some of today’s most well known businesses started in a downturn, including General Electric and Microsoft.
“The 2009 ranking shows that home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing our own trail and running your own show,” Rich Sloan, co-founder of StartupNation, said. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”
Project Earth H2o has created a stainless steel, reusable water bottle. It was founded by Brian Denton for two primary reasons, to provide a safe and sustainable product that will have a positive impact on the environmental and economic issues, and to do something positive and constructive with the profits.
Denton wanted to supply people with a safe, healthy alternative to the millions of single-use bottled waters being sold and thrown away each day. Not only do these bottles clog the nation’s landfills and pollute the oceans, families are spending hundreds of thousands of dollars on nothing more than simple tap water. In addition, a chemical called Bisphenol-A (BPA) is found in many plastics and has been linked to several types of cancer. Project Earth H2o bottles are BPA-free.
Denton’s second goal is to donate a substantial portion of the proceeds to non-profit organizations that are determined to make a difference. Two dollars of every bottle sold is donated to either a non-profit organization dedicated to preserving our planet, or to breast cancer research.
“Winning this award really provides a great sense of validation,” Denton says. “It’s important to share that validation and this award with the growing number of people who are realizing the importance of proactive behavior.”
About Project Earth H2o
Project Earth H2o, which is based in Carlisle, Pennsylvania, was founded with the goal of helping to protect the environment. Project Earth H2o’s goal is to drive awareness to the profound negative environmental, economic and health issues related to and created by the production, transportation, and selling of single-use bottled water. We are creating a collective of savvy consumers who are making a positive difference by simply providing and purchasing safe, eco-friendly, 100 percent recyclable, high-grade, reusable stainless steel water bottles.
StartupNation provides over 175,000 pages of business advice and networking to entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from small business experts, podcasts, forums, webcasts, eBooks, award winning step-by-step advice, online and offline networking groups and more.
Project Earth H2O Donates $2.00 of Every Get Pink™ Bottle Sale Year-Round to Breast Cancer Research
October 12, 2009
CARLISLE, PA October is National Breast Cancer Awareness Month. Many people and organizations across America are asking you to “Think Pink.” But Project Earth H2O believes breast cancer is something you should Get Pink™ about everyday. The Carlisle based company has announced it will donate $2 of every Get Pink™ bottle it sells to the The Breast Cancer Research Foundation
This ongoing effort is Brian Dentons idea. Denton founded Project Earth H2O with the goal of quenching Americas thirst while providing a safe, healthy alternative to the billions of single-use water bottles. Aside from clogging our nations landfills and polluting our oceans each year, single-use, and many popular reusable plastic water bottles, contain Bisphenol A BPA has been linked to many types of cancers, including breast cancer.
A woman is diagnosed with breast cancer every three minutes in the U.S. Unfortunately, a woman will die of breast cancer on average every 13 minutes, Denton says. Project Earth H2O finds these statistics unacceptable!
In order to help in the fight against breast cancer, and support other non-profit organizations determined to make a difference, Project Earth H2O created a reusable, high-quality stainless steel water bottles which hold 27 ounces and come in four colors blue, silver, green and now pink, are also designed to last and save money.
For Denton, his 100% BPA-free bottles have a far-reaching impact. “By simply purchasing a Get Pink™ bottle, you are not only making a safe and healthy contribution for yourself and the environment, you are helping to eliminate and cure this deadly disease,” Denton says.
The Breast Cancer Research Foundation is an independent not-for-profit organization. The goal is to drive awareness and continue scientific research needed to prevent and cure this deadly disease.
Carlisle Businessman Spreads Eco-Awareness and Gives Back
through Project Earth H2O - 6/30/2008
"Warning! Project Earth H2o stainless steel water bottles contain awareness!" says
Project Earth H2O founder Brian Denton.
Every year over 38 billion single-use water bottles are used once, then
tossed into the trash. These battles are clogging up our
national landfills, leaking toxins into the ground and
consuming our country's precious natural resources at an
alarming rate. Carlisle businessman Brian Denton gives
Americans the chance to turn the tide with the launch of
Project Earth H2O and a safe, eco-friendly way to get
their water to go.
"Our goal is to empower American consumers to actually
make a positive difference, both individually and
collectively," states Denton about the driving force
behind Project Earth H2O.
In today's health conscious society stars are seen
chugging bottled water on every corner, and the bottled
water companies are using their celebrity to sell their
products. What many Americans don't realize is that most
of this water is regular tap water gathered from U.S.
municipal water sources, repackaged into single use
bottles and sold at rates higher than gasoline.
Most Americans also don't realize that the bottled water
they drink to stay healthy poses a tremendous threat to
the environment. Most of these bottles are made of PET #1
and Polycarbonate #7 plastic, both of which pose
tremendous health risks to the consumer. PET is intended
for single use only, and the bottles begin to form
bacteria when they are exposed to the air. Polycarbonate
reusable bottles leach a substance known as bisphenol-A, a
chemical that has been shown to have a detrimental effect
on the body's hormones. BPA has been linked to a wide
range of disease, including (but not limited to) breast
cancer, uterine cancer, decreased testosterone levels in
men, insulin resistance, Type 2 Diabetes and
neuro developmental disorders in young children.
Reusable stainless steel water bottles from Project Earth H2O hit the
market in June of 2008. With a sleek and stylish design
that makes them extremely portable, 304, 18/8, Food Grade Stainless
Steel. Both are FDA approved materials that are 100% free
of BPA and can safely be washed and reused over and over
In an effort to promote awareness about these often
overlooked environmental issues Project Earth H2O has
committed to donating $2.00 of every bottle sold to
support active non-profit environmental organizations.
"It's time that sustainable efforts were made to drive
awareness to these pressing issues," says Brian Denton.
"However, mere awareness is not always enough. We need to
provide a choice and a solution to empower American
consumers, positioning them to make a positive impact."
A Marine Veteran and third generation military man, Brian
traces the roots of Project Earth H2O back to Blue
Gold-The Fight to Stop the Corporate Theft of the World's
Water by Maude Barlow and Tony Clarke, claiming he didn't
choose to take up the cause, but that the passion found
"Many in the United States assume the water crisis is only
"over there," far across oceans, a problem faced by others
very different than themselves," says Denton. "Our
combined efforts can really bring forth some positive and
much needed changes for our environment, economics and
For more information on Project Earth H2o stainless steel water bottles visit click Here
All stainless steel water
bottles are 100% recyclable